Identifying An Event

ALL EVENTS MUST BE SUBMITTED FOR APPROVAL MININUM 60 DAYS PRIOR TO EVENT DATE WITH COMPLETE BUDGET, PLAN AND ROI (return on investment).

When you say “identify an event for Westside Market,” it could mean a couple of different things depending on the context:

• Internally (business operations): how you classify, track, and communicate an event for your team, vendors, or system (in your BMBerry Calendar).

• Externally (marketing/public): how you decide what qualifies as a public-facing event for customers (e.g., tent sales, holiday markets, seasonal launches).

Here’s a structured way to think about it for Westside Market:

1. Define What Counts as an “Event”

At Westside Market, an event is generally something that:

• Involves customers or the community (Tent Sale, Holiday Open House, Vendor Meet-the-Maker).

• Impacts vendor/member participation (vendor appreciation days, training workshops).

• Drives traffic and sales (grand openings, clearance events, anniversary celebrations).

• Operational milestones (system migration launches, safety drills, store remodel completions).

If it creates customer traffic, vendor participation, or operational disruption/engagement → it’s an event.

2. Capture Event Details

When identifying an event, record the following core info so it can be tracked, marketed, or logged:

• Name/Title (“Fall Tent Sale”)

• Date & Time

• Location (which store: Midtown, Roswell, etc.)

• Purpose (customer-facing promotion, vendor networking, internal training, etc.)

• Responsible Parties (manager, vendors, marketing team)

• Key Deliverables (ads, signage, setup, staffing, vendor invites, ACH payout deadlines, etc.)

3. Categorize the Event

For Westside Market, you can bucket events into three categories:

• Public/Marketing Events → sales, showcases, pop-ups, holiday events

• Vendor/Member Events → trainings, appreciation nights, meetings

• Operational/Administrative Events → system rollouts, legal hearings, occupancy reviews

4. Document & Share

Use tools you already have in play:

• BMBerry Approval → to officially log and assign responsibility.

• Budget & Plan → to know what is the total cost of the event and the plan needed to execute.
• ROI (return on investment) → to know what is the purpose of the event, cost of the event and what is the end goal result of the event? 

• Member Portal → to notify members of deadlines or participation requirements.

• Marketing Calendar → to track customer-facing promotion cycles (social media, email blasts, etc.).