1. Purpose & Objectives

The Westside Market Social Media Playbook ensures that our brand stays engaging, fun, and real while building strong connections with our community.

By following these steps, we:

✅ Strengthen our online presence through consistent and engaging content.

✅ Showcase our members, products, and services authentically.

✅ Drive customer interaction and increase in-store visits.

✅ Maintain a structured yet creative approach to social media.

2. Social Media Responsibilities

📌 Notifications ON! Always enable Instagram & Facebook notifications to respond to followers promptly.

📌 Account Access: Each Store Manager is provided with login credentials for their store’s Instagram and Facebook accounts.

📌 Dedicated Device: A company-issued mobile phone is assigned to Store Managers exclusively for capturing high-quality content.

📌 Monthly Review: Store management will receive a performance report on social media activity, Google Analytics insights, and Google Reviews analysis in the first 10 days of each month.

3. Step-by-Step Guide to Social Media

Step 1: Social Media Content

✅ Posting Schedule: 6 days a week (excluding Sundays)

✅ Reels: Minimum 6 per week, posted between 5 PM - 7 PM

✅ Member Collaboration: Minimum 6 per week, posted between 1 PM - 3 PM

✅ Photo Posts: Minimum 6 per week, posted between 9 AM - 11 AM

✅ Stories: Share each post to stories immediately after publishing

✅ Content Categories:

• Members – Interviews, product highlights, success stories

• Staff – Employee highlights, favorite products, fun moments

• Customers – Testimonials, shopping experiences, featured purchases

• Behind-the-Scenes – Store setup, vendor arrivals, warehouse activities

• Events – Sales, community events, pop-up shops

• Products & Services – New arrivals, deals, how-to guides

Step 2: Best Practices

📌 Captions:

✔ Keep it short and engaging.

✔ Always include a call to action (e.g., "What’s your favorite?" "Visit us today!")

📌 Photography:

✔ Use square (1:1) images for Instagram posts.

✔ Ensure bright lighting and clutter-free backgrounds.

✔ Capture full product shots.

✔ Use carousels for multiple products.

✔ Incorporate subtle branding elements (Westside Market logo in background).

📌 Videos:

✔ Record in vertical (9:16) format for reels and stories.

✔ Capture attention in the first 3 seconds.

✔ Keep reels under 90 seconds.

✔ Ensure clear audio and stable footage.

✔ Always include a CTA (e.g., "Tag a friend who’d love this!")

Step 3: Promotion & Engagement

📌 Boosting Post Visibility:

✔ Employees & members should like, comment, and share within the first 2 hours of posting.

✔ Recognize employees who engage with social media by featuring them in stories.

✔ Run monthly challenges for employees with incentives (e.g., $20 gift card for most shares/interactions).

✔ Follow back and reshare posts from members and customers who tag Westside Market.

Step 4: Boost Google Reviews

📌 Goal: 10 new reviews per month

📌 Encourage customers & members to leave Google reviews after a purchase or positive interaction.

📌 Respond promptly to all reviews to build customer trust.

Step 5: Reflect & Adjust

📌 By the 5th of each month:

✔ Review social media analytics with a supervisor.

✔ Identify top-performing posts & trends.

✔ Adjust content strategy for the upcoming month.

Step 6: Daily Stories Strategy

📌 Publish 3 stories daily at key times:

✔ By 11 AM: Share a "Good Morning" message, new arrivals, or behind-the-scenes content.

✔ By 2 PM: Highlight an in-store activity or ongoing promotion.

✔ By 5:30 PM: Feature customer interactions, product highlights, or a thank-you message.

📌 Video Ideas:

🎥 Behind-the-Scenes Tour – Showcase daily operations, product setups.

🎥 Vendor Spotlight – Feature their stories and unique products.

🎥 Customer Testimonials – Share real shopping experiences.

🎥 DIY Decor – Inspire with styling tips using Westside products.

🎥 A Day in the Life – Follow an employee’s journey at Westside Market.

🎥 Fashion Tips – How to style vintage fashion pieces.

🎥 Vintage History – Explore the origins of unique items.

🎥 Seasonal Decor – Ideas for styling with seasonal items.

🎥 Live Q&A – Engage followers in a real-time interactive session.

🎥 The Westside Story – Tell the history of Westside Market since 2013.

7. Compliance & Accountability

✅ All Store Managers must ensure consistent social media execution.

✅ Failure to follow guidelines may result in:

❌ Missed engagement opportunities & reduced reach.

❌ Decreased in-store traffic due to poor online presence.

❌ Low brand awareness from inconsistent posting.

🚨 Supervisors will monitor compliance and address any gaps in execution.

8. Summary: Key Takeaways

✔ Be Fun, Engaging & Real – Make social media exciting and authentic.

✔ Stay Consistent – Follow the content schedule for maximum impact.

✔ Engage & Interact – Boost visibility by responding, sharing, and commenting.

✔ Track Performance – Analyze results and adjust strategies monthly.

✔ Encourage Customer Reviews – More reviews = More credibility & trust.

✔ Capture & Share the Westside Story – Every post contributes to our brand identity.

By following this structured Social Media Playbook, Westside Market ensures a strong digital presence, a loyal community, and a thriving in-store experience!